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Experian Index Falls Modestly in April

Published: May 29, 2025 by Gary Stockton

Small Businesses are showing fiscal discipline and resilience amid changing conditions.

Experian Small Business Index

April 2025

  • Index Value (Apr):43.2
  • Previous Month:47.2
  • MoM:-4.0
  • YoY:-11.9(Apr 2024 = 55.1)

April marked the first month reflecting the impact of the broad tariffs announced on April 2nd. While the index experienced a decline, the decrease was modest due to the continued resilience of the U.S. economy. Unemployment remained nearly stable at 4.2%, average hourly wages continued to rise, and 30-year fixed-rate mortgages stayed below 7% for the 17th consecutive week. Additionally, the inflation rate increased by just 2.3% in April, the lowest rise since February 2021.

Some metrics showed signs of deterioration, contributing to the drop in the index. The ongoing shifts in tariff policy have created uncertainty among consumers and small business owners. Consumer sentiment fell to 52.2 in April, down from 57.0 in March and 32% lower than a year ago. Small business optimism declined to 95.8 in April, marking the second consecutive month below the 51-year average of 98. Despite these economic challenges, new businesses continued to form at high rates, with 449,508 new business applications filed in April, nearly matching March’s figures and still well above pre-pandemic levels. Additionally, tariff relief with China brought welcome news to many small businesses still reliant on those imports.

October 2025 Small Business Index Declines

The Experian Small Business Index™ declined in October, dropping by 5.0 points month-over-month. Oct 2025 Index Value (Oct): 36.1 Previous Month: 41.1 MoM: -5.0 YoY: -4.6 (Oct 2024 = 40.7) The Experian Small Business Index™ decreased in October by 5 points to 36.1. This drop is attributable to decreased origination activity for small businesses and small business owners, along with an increase in delinquencies for small business owners’ consumer trades. Small business trade delinquency rates have remained stable. The NFIB reported a decrease in small business optimism to 98.2 in October from 98.8 in September, and the University of Michigan reported a drop in consumer sentiment to 51.1 in November from 53.6. Due to the extended government shutdown, several of the economic indicators were not reported for October, but there were signs of positive factors in the macroeconomic environment. US employers reported hiring 283K in October, up from 117K in September, and existing home sales were up 1.2% in October to 4.1M. Explore Experian Small Business Index Related Posts

Dec 05,2025 by Gary Stockton

Experian Small Business Index Rises in September

The Experian Small Business Index™ shows a modest improvement, rising 3.7 points month-over-month. Sep 2025 Index Value (Aug): 41.1 Previous Month: 37.4 MoM: +3.7 YoY: -3.8 (Sep 2024 = 44.9) The Experian Small Business Index™ increased in September by 3.7 points to 41.1, the second straight month of increases. The Fed lowered interest rates for a second time in late October in response to weakening job reports from ADP but indicated another rate cut in December is not certain due to rising inflation. Inflation increased from 2.9% to 3.0% in September, and core inflation decreased from 3.1% to 3.0%. Rent and food inflation were both steady, and energy prices increased 2.8% from a year ago. The University of Michigan’s consumer sentiment stayed nearly even as the NFIB small business optimism index fell slightly to 98.8 in September from 100.8 in August. New businesses continue to open at a historically high rate, indicating continued optimism by entrepreneurs. Explore Experian Small Business Index Related Posts

Nov 03,2025 by Gary Stockton

August 2025 Small Business Index Bounces Back

The Experian Small Business Index™ shows a modest rebound, improving 4.6 points month-over-month. August 2025 Index Value (Aug): 37.4 Previous Month: 32.8 MoM: +4.6 YoY: -8.8 (Aug 2024 = 46.2) The Experian Small Business Index™ rebounded in August, up 4.6 points to 37.4. After slowing in the first half of the year, early data suggests the US economy is set to expand at a solid rate in the third quarter. The Fed cut interest rates by 25bp and signaled two additional 25bp cuts by the end of the year, which should help stimulate economic growth. The NFIB Small Business Optimism Index increased slightly in August to 100.8 from 100.3, the highest level since January 2025, on forecasts of better-than-expected growth in the upcoming months. However, the University of Michigan’s consumer sentiment continued to decline, as unemployment edged up slightly and job growth has been weak. Entrepreneurs continue to see this as a good time to start a business, with 474K new businesses launched in August, up from 471K in July. Explore Experian Small Business Index Related Posts

Oct 01,2025 by Gary Stockton

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